Lisa Maidenberg
Creative problem solving since
computers looked like this.

Hi, I'm Lisa Maidenberg,

an AI NativeI use AI as a creative partner to think faster, prototype sooner, write production-ready code, analyze data, and explore more possibilities before committing to a direction., Systems ThinkingI design beyond the screen, connecting user needs to product strategy, business goals, operational realities, and the broader ecosystem every decision lives within., High CraftGrounded in fine arts and graphic design, I care deeply about clarity, composition, interaction, and the details that transform functional products into intuitive experiences., Human FirstTechnology will continue to evolve, but the people using it remain constant. Every decision I make starts with human needs, trust, and real-world outcomes. Product Designer based in the NYC metro area.

For the past decade, I've helped companies design products in fintech, healthcare, consumer technology, and AI, with a focus on solving complex problems through research, strategy, and thoughtful user experiences.

Flex Acorns K Health Plated History Lifetime A&E Thea Pillar Sierra Club

Case studies

Full process, research to launch, with measurable outcomes.

Selected work

A broader look at shipped work across fintech, healthcare, and consumer apps.

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Acorns Engagement Wizard

Engagement PersonalizationDesign system
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Flex Ops Dashboard

Internal tools Information ArchitectureComplex Workflows
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Thea MVP

0 to 1 Conversational AIEarly stage startup
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K Health Care Plans

Healthcare Data driven design